Sebokeng native and Johannesburg resident, Lerato Miyambo, has emerged as a force to be reckoned within the competitive beauty industry.
“From Struggles to Success: Lerato Miyambo Shines a Light in the Competitive World of Modelling”
WIGO NEWS
She is a mother, a wife, motivator, and talent scout, Miyambo has found her niche business in modelling, with her company, LDD Modelling Agency, steadily making waves. In an exclusive interview with WIGO NEWS, Miyambo revealed her heartfelt motivation behind launching LDD and her unwavering passion for empowering aspiring models.
With energy and enthusiasm, Lerato effortlessly wears multiple hats, epitomising the demands of entrepreneurship. In addition to running LDD Modelling, she also organises trips, motivates budding models, and offers counseling to those seeking guidance. Her journey in the industry was not initially planned but sparked by a personal struggle encountered while searching for a perfect modeling school or agency for her own daughter.
During the Zoom interview with WIGO NEWS , Miyambo shared,
“I have a daughter, and I was looking for a perfect modeling school or agency for her and couldn’t find one. That is when the idea of LDD came to the surface. Like they say, if you can’t find a book you’re looking for, then write it.”
Lerato’s frustration turned into inspiration as she realized the need for a modeling institution that not only nurtured talent but also provided a safe and supportive environment for young models to grow and flourish. LDD Modelling was born out of this vision, and Miyambo’s relentless determination transformed it into a thriving enterprise.
Since its inception, LDD Modelling has gained recognition for its commitment to excellence, professionalism, and inclusivity. Through personalised coaching, comprehensive training programs, and access to reputable industry professionals, Miyambo ensures that every aspiring model under her guidance receives the necessary skills and knowledge to succeed in the cutthroat beauty industry.
Miyambo’s infectious enthusiasm for her work shines through as she speaks about the gratification she derives from watching her protégés blossom and achieve their dreams.
“I believe in each and every girl that joins LDD Modelling. I want to instill confidence, self-belief, and resilience in them, enabling them to embrace their individuality and unique beauty. Together, we can redefine beauty standards.”
One of the key aspects that sets LDD Modelling apart is its holistic approach to coaching. Miyambo understands that simply teaching posing techniques and runway walks is not enough. She dedicates time to motivating
and counseling her models, addressing their personal growth, self-esteem, and mental well-being. This comprehensive approach ensures that her models are not only equipped with the necessary skills but also develop the resilience and inner strength required to navigate the challenges of the industry.
LDD Modelling has garnered a reputation for its professionalism and integrity, earning the trust of renowned names in the fashion and beauty world. Not only does Miyambo scout for promising talent, but she also actively seeks out opportunities for her models to connect with industry professionals, participate in prestigious events, and secure contracts with reputable agencies.
As Miyambo continues to make strides in the industry, she remains committed to expanding LDD Modelling’s reach and impact. Two of her models have an opportunity to represent the LDD Modelling Agency overseas and they appealing for any assistance from well-wishers.
Lerato also spreads her wings through her involvement with charitable events she does with her models; they collect toys for the homeless, have public cook-outs & dish-outs, and many more positive deeds.
It is clear that Lerato Miyambo’s determination, passion, and love for empowering others have propelled her success in the cutthroat beauty industry. Through LDD Modelling, she is not only changing lives but also redefining beauty standards and creating a legacy of confidence and self-belief.
With her unyielding spirit and unwavering dedication, Lerato Miyambo proves that where others see obstacles, she sees opportunities to make a difference.
She has truly embraced the adage, “If you can’t find the book you’re looking for, then write it.” Lerato Miyambo has written her own success story and continues to inspire and uplift those who cross her path.